Guillaume Chevrat
Group Product Manager · Amsterdam
Experience
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Since Jan 2024
Group Product Manager B2B · Tiqets
Leading the B2B product teams with a strong focus on distribution and partnerships. Coaching PMs, aligning strategy across business units, and driving key initiatives alongside the Head of Product and GPM B2C.
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Jan 2023 – Jan 2024
Product Manager Apps & Business Owner · Tiqets
Owned customer engagement KPIs across units. Managed mobile apps, CRM, and retention efforts. Reported business unit performance to top management and defined app strategy & in-trip experience enhancements.
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Sept 2021 – Jan 2023
Product Manager Apps & Customer Engagement · Tiqets
Led CRM and app development (iOS, Android), AppClip strategy with Apple Maps, and retention strategy. Focused on improving the user experience during travel and increasing lifetime value.
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Jan 2021 – Sept 2021
Product Manager Landing Pages · Tiqets
Defined and launched a new offering strategy. Led 84 A/B tests to optimize conversion and GM/session. Drove SEO improvements across the domain and structured user data collection at scale.
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Jul 2019 – Dec 2020
Junior Product Manager · Tiqets
Worked on SEO, conversion, and product strategy for landing pages. Involved in payment flows: PSD2/3DS2 compliance and transition from HPP to API checkout to improve conversion and auth rates.
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Jan 2019 – Jun 2019
Product & Operations · Tiqets
Supported operations via on-site testing and dashboarding with Looker. Built feedback loops from customer support to product, and contributed to service quality improvement.
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Jul 2018 – Jan 2019
Product Intern · Tiqets
Worked with the Retention Squad on funnel analytics, QA, backlog grooming, and user feedback loops. Helped improve mobile & web experience through data insights.
Education
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2016 – 2019
HETIC
Master’s degree in Digital Product & Business
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2014 – 2016
MMI Bordeaux
University Technology Diploma (DUT) in Multimedia & Internet Technologies